1. Know what is important. 1. Bring users to your site, 2. Ensure usefulness and usability, 3. Maximize trust. You will make much more money trying to bring users to your site and ensuring good usability than trying to have beautiful flash and look. Most users care only about finding rapidly what they are looking for and achieving their goals. They don’t care Continue reading
Just back from SanFrancisco, I was trying to find an address in Montreal.
I had to slow down in order to read the street name. While slowing down, a car almost hit my back bumper! Hope it doesn’t sound familiar but I am sure it happens frequently. Continue reading
You are glancing everywhere searching for information on your computer screen. Soon, you start to feel frustrated and lose patience. Suddenly someone come to your rescue. Standing just behind your shoulder, this helper rapidly points out where to look on the screen. You may or may not have experienced it but this story is related to the notion of Useful Field of View (UFOV).