Last year, the government of Quebec asked Cognitive Group to do a heuristic evaluation (expert evaluating usability with a list of usability heuristics) and usability testing of their web portal. First, heuristic evaluation is not reliable because:
1. Know what is important. 1. Bring users to your site, 2. Ensure usefulness and usability, 3. Maximize trust. You will make much more money trying to bring users to your site and ensuring good usability than trying to have beautiful flash and look. Most users care only about finding rapidly what they are looking for and achieving their goals. They don’t care Continue reading
