A few years ago, I was in a group that got lost during a hiking trip. One member of the group said “I know the way out. We just have to turn right and walk in that direction for 10 minutes; we will see a little farmhouse and the road to civilization”. He was sure of himself. We followed his lead but after 15 minutes of walking, no sign of the little farmhouse. The group began questioning the direction. After a while, it became obvious that we were led in the wrong direction. This leader failed and the magnitude of his failure was greater because of the high degree of confidence he expressed.
This graph shows the evolution of George W. Bush’s approval rating over time. His approval rating rose to 68% in March 2003, at Continue reading →
The primary ingredient for making right decisions is having the right information on time.Information is often gathered through meetings, interviews, focus group or surveys. Unfortunately, these techniques do not always provide all the insight and facts. Continue reading →
Cognitive Engineering also called Cognitive Ergonomics comes from Industrial engineering. It is an Integration of Engineering, and Cognitive Ergonomics.From the Greek words “ergon” (work) and “nomos” (science of), “Ergonomics” means the study of humans at work.