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	<title>User Experience and Cognitive Engineering &#187; Gartner</title>
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		<title>Gartner got it all wrong again on the iPhone</title>
		<link>http://francoisaubin.com/2007/06/30/gartner-got-it-all-wrong-again-on-the-iphone/</link>
		<comments>http://francoisaubin.com/2007/06/30/gartner-got-it-all-wrong-again-on-the-iphone/#comments</comments>
		<pubDate>Sun, 01 Jul 2007 01:12:02 +0000</pubDate>
		<dc:creator>Francois Aubin</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[InformationWeek]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Iphone]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://francoisaubin.com/2007/06/30/gartner-got-it-all-wrong-again-on-the-iphone/</guid>
		<description><![CDATA[Gartner provides obscurantist research analysis and reports for IT professionals. Over the years they have been consistently wrong: - They recommended IT managers to choose OS2 over windows - In September 2001 they recommended that companies using Microsoft IIS for &#8230; <a href="http://francoisaubin.com/2007/06/30/gartner-got-it-all-wrong-again-on-the-iphone/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=francoisaubin.com&amp;blog=509005&amp;post=25&amp;subd=francoisaubin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><span style="font-family:Verdana;">Gartner provides obscurantist research analysis and reports for IT professionals.</span><span style="font-family:Verdana;"></span></p>
<p class="MsoNormal"><span style="font-family:Verdana;">Over the years they have been consistently wrong:</span></p>
<p class="MsoNormal" style="margin-left:36pt;text-indent:-18pt;"><!--[if !supportLists]-->-<span style="font-family:'Times New Roman';font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;">         </span><!--[endif]--><span style="font-family:Verdana;">They recommended IT managers to choose OS2 over windows</span></p>
<p class="MsoNormal" style="margin-left:36pt;text-indent:-18pt;"><!--[if !supportLists]-->-<span style="font-family:'Times New Roman';font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;">         </span><!--[endif]--><span style="font-family:Verdana;">In September 2001 they recommended that companies using Microsoft IIS for web hosting should switch to alternative products in light of increasing Internet worm attacks</span></p>
<p class="MsoNormal" style="margin-left:36pt;text-indent:-18pt;"><!--[if !supportLists]--><span id="more-25"></span>-<span style="font-family:'Times New Roman';font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;">         </span><!--[endif]--><span style="font-family:Verdana;">In October 2006, Gartner issued a statement that they believed Apple Computer should abandon its hardware business and instead license it to alternative PC manufacturers, such as Dell.</span></p>
<p class="MsoNormal" style="margin-left:36pt;text-indent:-18pt;"><span style="font-family:Verdana;">When I read their analysis, it gave me the impression they view technology like accountants that check only the cost but omit the benefit.  </span></p>
<p class="MsoNormal"><span style="font-family:Verdana;">On the iPhone, <a href="http://www.gartner.com/" title="Gartner">Gartner</a> said in <a href="http://www.informationweek.com/news/showArticle.jhtml?articleID=200001726" title="information week">InformationWeeks</a> several obstacles stand in the way of its fitting into the enterprise:</span></p>
<ol>
<li class="MsoNormal"><span style="font-family:Verdana;">Lack of support from major mobile device      management suites and mobile security suites</span></li>
<li class="MsoNormal"><span style="font-family:Verdana;">Lack of support from major business mobile      e-mail solution providers</span></li>
<li class="MsoNormal"><span style="font-family:Verdana;">The operating system platform isn&#8217;t licensed to      alternative hardware suppliers so there are no backup hardware suppliers</span></li>
<li class="MsoNormal"><span style="font-family:Verdana;">Feature deficiencies, such as no removable      battery, which could increase the need for support</span></li>
<li class="MsoNormal"><span style="font-family:Verdana;">At this point, it&#8217;s only available from one US      operator</span></li>
<li class="MsoNormal"><span style="font-family:Verdana;">It&#8217;s an unproven device from a vendor that&#8217;s      never built an enterprise-class phone or mobile device</span></li>
<li class="MsoNormal"><span style="font-family:Verdana;">A high price estimated at $500</span></li>
<li class="MsoNormal"><span style="font-family:Verdana;">A clear statement from Apple that it&#8217;s      focussed on consumer, not enterprise, business</span></li>
</ol>
<p class="MsoNormal" style="margin-left:36pt;"><span style="font-family:Verdana;">In my view, these objections are biased :</span></p>
<p class="MsoNormal" style="margin-left:72pt;text-indent:-18pt;"><!--[if !supportLists]-->-<span style="font-family:'Times New Roman';font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;">         </span><!--[endif]--><span style="font-family:Verdana;">Point 1,2,6. Lack of support or unknown or unproven device: It is a new device! It has always been the case for new device. Early adopters and innovators will go forward while followers will wait and see. Some corporations such as Goggle, Apple, Intuit, Cirque du Soleil are innovators. If we were to follow this logic, there would not be any innovations in America.</span></p>
<p class="MsoNormal" style="margin-left:72pt;text-indent:-18pt;"><!--[if !supportLists]-->-<span style="font-family:'Times New Roman';font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;">         </span><!--[endif]--><span style="font-family:Verdana;">Point 3. The operating system of Blackberry wasn’t licensed to any alternative hardware up to 6 months ago. Why is it a problem for Apple and not for RIM?</span></p>
<p class="MsoNormal" style="margin-left:72pt;text-indent:-18pt;"><!--[if !supportLists]-->-<span style="font-family:'Times New Roman';font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;">         </span><!--[endif]--><span style="font-family:Verdana;">Point 4. Removable batteries. This is new battery technology and Apple has reason to design this way. So you have to wait and see if it is a good system design choice.</span></p>
<p class="MsoNormal" style="margin-left:72pt;text-indent:-18pt;"><!--[if !supportLists]-->-<span style="font-family:'Times New Roman';font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;">         </span><!--[endif]--><span style="font-family:Verdana;">Point 5. Only in US. It is a problem for only those  traveling a lot around the world.</span></p>
<p class="MsoNormal" style="margin-left:72pt;text-indent:-18pt;"><!--[if !supportLists]-->-<span style="font-family:'Times New Roman';font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;">         </span><!--[endif]--><span style="font-family:Verdana;">Point 7. High price. For what it does, it is a computer, phone camera, and ipod, it is not bad.</span></p>
<p class="MsoNormal" style="margin-left:72pt;text-indent:-18pt;"><!--[if !supportLists]-->-<span style="font-family:'Times New Roman';font-style:normal;font-variant:normal;font-weight:normal;font-size:7pt;line-height:normal;">         </span><!--[endif]--><span style="font-family:Verdana;">Point 8. Yes Apple focuses on the customer but many products designed  for large audience have their place in corporations (word, excel, ….) . Why is it a problem?</span></p>
<p class="MsoNormal" style="margin-left:72pt;text-indent:4.5pt;"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--> <!--[endif]--></span></p>
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