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	<title>User Experience and Cognitive Engineering &#187; Bill Buxton</title>
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		<title>User Experience and Cognitive Engineering &#187; Bill Buxton</title>
		<link>http://francoisaubin.com</link>
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		<title>Sketching User Experience</title>
		<link>http://francoisaubin.com/2007/05/23/sketching-user-experience/</link>
		<comments>http://francoisaubin.com/2007/05/23/sketching-user-experience/#comments</comments>
		<pubDate>Wed, 23 May 2007 12:29:36 +0000</pubDate>
		<dc:creator>Francois Aubin</dc:creator>
				<category><![CDATA[Bill Buxton]]></category>
		<category><![CDATA[Cognitive Egonomics]]></category>
		<category><![CDATA[Cognitive Engineering]]></category>
		<category><![CDATA[HCI]]></category>
		<category><![CDATA[Human Computer Interaction]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[cognitive group]]></category>

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		<description><![CDATA[I just finished the book « Sketching User Experience » by Bill Buxton. This book in my view is an important book. It will have a profound impact on the designer community.    They will say:  

“WOW, I should have used this or that sketching technique and I would have saved huge [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=francoisaubin.com&blog=509005&post=23&subd=francoisaubin&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><span style="font-family:Verdana;">I just finished the book « Sketching User Experience » by <a href="http://www.billbuxton.com/" title="Bill Buxton">Bill Buxton</a>. This book in my view is an important book. It will have a profound impact on the designer community.<span>    </span>They will say:<span>  </span><br />
</span></p>
<p class="MsoNormal"><span style="font-family:Verdana;">“WOW, I should have used this or that sketching technique and I would have saved huge amounts of time and money instead of building those expensive prototypes”.</span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]-->It broadens the concept of sketching to the user interaction or in other words user experience.</span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--><!--[endif]--> In Wikipedia, a <a href="http://en.wikipedia.org/wiki/Sketch_%28drawing%29" title="Sketching">sketch</a> is defined as a rapidly executed freehand <a href="http://en.wikipedia.org/wiki/Drawing" title="Drawing"><span style="color:windowtext;text-decoration:none;">drawing</span></a> that is not intended as a finished work.</span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--><!--[endif]--> The objective of a sketch is to verify an idea rapidly and cheaply. Bill extends the concept to user experience. He describes a multitude of sketching techniques such as Wizard of Oz, Video, and  paper mockup as a way to test user experience rapidly and cheaply. </span></p>
<p class="MsoNormal"><span id="more-23"></span><span style="font-family:Verdana;"> The current level of maturity of user experience design (interaction design) is at its infancy just as was industrial design of the beginning of the previous century.</span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--><!--[endif]--> Most industrial designers and system designers make the same mistake.<span>  </span>They jump too fast in the detail, hardware or technology. So they spend too much and learn about the user experience.</span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--><!--[endif]--> My view is that the concept is so important it could be extended to all kinds of system design disciplines. </span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--><!--[endif]--> This idea of verifying idea rapidly and cheaply is a necessity in some industries so it exists for years.<span>  </span>For example in aerospace, the equivalent of a sketch is to place a model in a wind tunnel to verify the aerodynamic cheaply. In microelectronics, sketching is equivalent of a software simulation. As Bill Buxton describes in his book, the biggest risk when designing a new car model is the market. So car designers will build clay models and test the reaction of the market.</span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--><!--[endif]--> As for sketching user experience, <strong>sketching a project risk</strong> is absent in most initiatives. Such as business process renovation, information technology, R&amp; D initiative and even in a business investment.</span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--><!--[endif]--> I believe that with creativity it is possible to sketch anything.</span></p>
<p class="MsoNormal"><span style="font-family:Verdana;">For example, I recently designed a market place for Jet charter brokers. These guys are like Wall Street brokers, their time is precious.</span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--><!--[endif]--> They had to phone vendors, check opportunities on web sites and constantly monitor emails to check if there is a new opportunity. Those emails are real time. At any time, there could be a new incoming opportunity. So they felt compelled to go back and forth to check those emails. There was also a great risk of omission </span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--><!--[endif]--> I studied those emails and sensed it would be possible to automate the reading of them. I went back to the IT department. But they told me it would be very expensive to build an algorithm to understand free unstructured text. </span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--><!--[endif]--> So in one night, I sketched the algorithm. I took about 100 of those email and devised 100 basic rules, I ran them with an excel spread sheet. After the simulation (sketch of the algorithm), I was convinced that it would work</span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--><!--[endif]--> I went back to the IT guy, gave him the rule and told him to implement the algorithm</span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--><!--[endif]--> The system is currently in operation. Brokers save time and each day they make a lot of money with this system.</span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--><!--[endif]--> So, I propose we could extend the concept of sketching the user experience to <strong>sketching the project risk</strong>. It could be making calculations, building a model, simulating the behavior, or in some instance setting a theatrical role play, etc..</span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--><!--[endif]--> There is always a way with creativity to figure out how to cheaply and rapidly verify a project risk. </span></p>
<p class="MsoNormal"><span style="font-family:Verdana;"><!--[if !supportEmptyParas]--> <!--[endif]--></span></p>
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